Barber Bella’s Social Media Identity
Project Type: Brand Identity
Role: Designer, Illustrator
Client: Bella Allen
Deliverables: Logomark, logotype, digital & print assets
Date: Fall 2025
My goal was to create a cohesive visual identity that captured Bella’s personality and business attitudes. This included designing a brand portrait, selecting typography, and developing messaging. For her business card, I proposed an unconventional 3” × 3” format, intentionally chosen to feel like a small art piece rather than a disposable card. Throughout the process, I kept Bella actively involved, providing updates, explaining design decisions, and ensuring every element aligned with her goals.
Finalized Illustrations
Illustration Drafts
Logotype Drafts
Social Media Posts
– Delivered: custom portrait illustration, full logotype, tagline, new profile image, 3" × 3" business card design, rebranding announcement graphics, service menu, and social media announcement backgrounds.
– Increased client engagement: Bella reported more interaction on social media after posting the rebranding announcement.