I began by researching RIT’s brand, product line, and instructional materials across their website and packaging. Using this information, I wrote a script and created a sketched storyboard to define pacing and visuals. I then recorded the voiceover, gathered visual references, and developed a custom illustration style. In Adobe After Effects, I pre-composed all graphic elements, using gradients, lighting, and effects to add depth. I animated the sequence, incorporated subtitles for accessibility, and used particle systems and stylized transitions to enhance clarity. Finally, I added music and sound effects to establish a cohesive and engaging soundscape.