I began with extensive research into past Olympic branding systems and comparable global events such as the 2027 Rugby World Cup and the 2026 FIFA World Cup. I analyzed differentiators for LA—existing infrastructure, Hollywood influence, multicultural communities—and conducted demographic research on primary audiences including sports fans, Millennials and Gen Z, tourists, and corporate sponsors.
Project Type: Event Branding
Role: Designer, Illustrator
Client: Self-Exploration
Deliverables: Logomark, Printed Advertisements, Merchandise, Website Interface
Date: Spring 2025
The final identity system delivered a cohesive and energetic visual language centered on endurance, innovation, and inclusivity. It effectively highlights Los Angeles as a global cultural hub and provides strong visual consistency across platforms and applications. My research incorporated multiple global events, four key audience groups, and several environmental and cultural factors that informed the strategic direction and strengthened the system’s relevance.
“EverLAsting” 2028
Los Angeles was preparing to host the 2028 Olympics, an event requiring a modern, impactful visual identity that could stand out globally while representing the city’s culture, energy, and diversity. My goal was to develop a proposed brand identity that emphasized clarity, accessibility, innovation, and strong visual recognition across physical and digital environments.
Using this foundation, I created multiple logo iterations, icon sets, and typographic studies before refining them into a final torch-inspired mark and a dynamic palette of blues and orange. I then expanded the system into posters, merchandise concepts, and a user-friendly website interface built for readability and engagement.
