“EverLAsting” 2028
Project Type: Event Branding
Role: Designer, Illustrator
Client: Self-Exploration
Deliverables: Logomark, Printed Advertisements, Merchandise, Website Interface
Date: Spring 2025
Los Angeles is preparing to host the 2028 Olympics, an event requiring a modern, impactful visual identity that could stand out globally while representing the city’s energy and diversity. I began with extensive research into past Olympic branding systems and comparable global events such as the 2027 Rugby World Cup and the 2026 FIFA World Cup.
Using this foundation, I created multiple logo iterations, icon sets, and typographic studies before refining them into a final torch-inspired mark. I then expanded the iconography into posters, merchandise concepts, and a user-friendly website interface built for readability and engagement. The final identity system delivered an energetic visual language centered on endurance and inclusivity.
Branded Merchandise
Poster Concept